Businesses who are unhappy with the cost and performance of external recruitment agencies/agents.
Hiring managers and HR teams who know job boards are only frequented by active job seekers where the focus is on quantity, not quality.
Businesses who recognise that referrals are a reliable quality indicator and want to receive more candidate referrals from industry experts who know what the job entails (not who are good at searching for marketing keywords on LinkedIn).
Experienced marketers who have referred someone for a role in the past but questioned why they received a £250 Amazon voucher but an external recruiter would have received a £15,000 commission for doing the exact same thing 🤔