Creative Optimization Manager - Expedia Group - sidestep

Creative Optimization Manager

$110,500 - $155,000

Seattle, United States

Posted 30+ days ago

πŸ‘‹ Meet Expedia Group

At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.

We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than ​anyone else.​


Location Seattle, United States
Remote? Hybrid
Type Full Time
Salary $110,500 - $155,000
Days live 30+ days
Deadline 29/03/2024
Days left 30+ days
Seniority Senior

Company details

Size >100 employees
Website Visit Expedia Group website
LinkedIn Visit Expedia Group on LinkedIn

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What they'll be doing

i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.

Efficiently maximize Expedia's Group investment on social media platforms, driving awareness and affinity for a key Expedia Group brand
Establish and own processes with the internal creative team; effectively communicate mobile + social channel best practices for performance marketing creative
Work closely with Ad Tech and Analytics partners to develop and implement sophisticated creative automation and optimization solutions
Own the end-to-end strategy for global awareness campaigns across Facebook, TikTok, Twitter, Snapchat, and other social channels
Propose & develop full-funnel test strategies in with DR leads, including how to incorporate LTV and true value measurement
Analyze campaign and creative performance data to provide meaningful insights
Partner with Brand, PR, and Organic Social teams internally to support Paid Social Brand initiatives
Define areas of opportunity, build business cases, and present data-driven recommendations that improve marketing and business practices
Mentor team on creative process
Identify areas of cross-brand creative optimization

Hard skills

Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.

4+ years of digital marketing experience on social platforms; direct-response/performance marketing experience a must
Bachelor's or Master's in PR, Communication or related field; or equivalent professional experience
Experience leading multi-channel Paid Social campaigns globally, with significant budget

Soft skills

Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.

Advanced analytical ability with a strong understanding of and A/B testing methodology across multiple variables (creative, targeting, bidding, optimization, etc.)
Comfortable aggregating data and inputs from multiple sources to make a recommendation
Deep understanding of the creative process
Do you represent Expedia Group? Claim this listing.

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