👋 Meet Lyra Health
Lyra Health is the leading provider of Workforce Mental Health benefits, available to more than 15 million people globally. Lyra is transforming access to life-changing mental health care using AI-powered provider matching, personalized support, and a digital platform to deliver evidenced-based support for individuals and teams. Lyra quickly connects members to an exclusive network of mental health providers and well-being tools, to address every mental health need and deliver positive outcomes across race and ethnicity. Independent peer-reviewed research confirms that Lyra’s transformative care model helps people recover twice as fast.
| Location | Remote, United States |
| Remote? | Remote |
| Work remotely from | |
| Type | Full Time |
| Salary | $119,000 - $183,000 |
| Days live | 30+ days |
| Deadline | 29/03/2024 |
| Days left | 30+ days |
| Seniority | Senior |
| Size | >100 employees |
| Website | Visit Lyra Health website |
| Visit Lyra Health on LinkedIn |
| Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances). |
| Lyra for Lyrians; coaching and therapy services. |
| Equity in the company through discretionary restricted stock units. |
| Competitive time off with pay policies including vacation, sick days, and company holidays. |
| Paid parental leave. |
| 401K retirement benefits. |
| Monthly tech stipend. |
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i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.
| Design a lifecycle marketing strategy and member journey that enhances the member experience and increases engagement and revenue growth. |
| Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences. |
| Craft welcome and onboarding, nurture, and retention email program to include automated and monthly campaigns. |
| Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation. |
| Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders. |
| Lead the content briefing process to create compelling and engaging campaigns. |
| Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives. |
| Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed. |
Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.
| 10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization. |
| Knowledge of a modern CRM platform such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns. |
| Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations. |
Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.
| Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs. |
| Creative self-starter that imagines and executes successful marketing programs through effective project management. |
| Strong verbal and written communication skills, with the ability to influence and collaborate effectively. |
| Previous experience working in a heavily regulated environment (telehealth, fintech) a plus. |
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