Senior Lifecycle Marketing Manager - Lyra Health - sidestep
Lyra Health

Senior Lifecycle Marketing Manager

$119,000 - $183,000

Remote, United States

Posted 30+ days ago

πŸ‘‹ Meet Lyra Health

Lyra Health is the leading provider of Workforce Mental Health benefits, available to more than 15 million people globally. Lyra is transforming access to life-changing mental health care using AI-powered provider matching, personalized support, and a digital platform to deliver evidenced-based support for individuals and teams. Lyra quickly connects members to an exclusive network of mental health providers and well-being tools, to address every mental health need and deliver positive outcomes across race and ethnicity. Independent peer-reviewed research confirms that Lyra’s transformative care model helps people recover twice as fast.

Essentials

Location Remote, United States
Remote? Remote
Work remotely from πŸ‡ΊπŸ‡Έ USA
Type Full Time
Salary $119,000 - $183,000
Days live 30+ days
Deadline 29/03/2024
Days left 30+ days
Seniority Senior

Company details

Size >100 employees
Website Visit Lyra Health website
LinkedIn Visit Lyra Health on LinkedIn

Benefits

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances).
Lyra for Lyrians; coaching and therapy services.
Equity in the company through discretionary restricted stock units.
Competitive time off with pay policies including vacation, sick days, and company holidays.
Paid parental leave.
401K retirement benefits.
Monthly tech stipend.

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What they'll be doing

i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.

Design a lifecycle marketing strategy and member journey that enhances the member experience and increases engagement and revenue growth.
Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences.
Craft welcome and onboarding, nurture, and retention email program to include automated and monthly campaigns.
Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation.
Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders.
Lead the content briefing process to create compelling and engaging campaigns.
Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives.
Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed.

Hard skills

Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.

10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization.
Knowledge of a modern CRM platform such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns.
Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations.

Soft skills

Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.

Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs.
Creative self-starter that imagines and executes successful marketing programs through effective project management.
Strong verbal and written communication skills, with the ability to influence and collaborate effectively.
Previous experience working in a heavily regulated environment (telehealth, fintech) a plus.
Do you represent Lyra Health? Claim this listing.

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