Marketing Technology & Analytics Lead - The Fund for Global Human Rights - sidestep
The Fund for Global Human Rights

Marketing Technology & Analytics Lead

£43,000 - £50,000

London, United Kingdom

Posted 30+ days ago

👋 Meet The Fund for Global Human Rights

The Fund for Global Human Rights invests in and supports more than 300 grassroots activists and groups in over 50 countries. Together, we’re defending the rights of millions of people around the world.

- We find grassroots activists and organizations with bold solutions to big problems.
- We raise money to fund the most effective and innovative human rights defenders we find.
- We give activists the support and solidarity they need to turn their own ideas into action.
- We build powerful movements for change that have improved millions of lives worldwide.

🏆 Values

  • Respect
  • Integrity
  • Agility
  • Sustainability
  • Inclusivity

Essentials

Location London, United Kingdom
Remote? Hybrid
Type Full Time
Salary £43,000 - £50,000
Days live 30+ days
Deadline 29/03/2024
Days left 30+ days
Seniority Senior

Benefits

Comprehensive Medical, Dental, Vision Plans
Life Insurance
Employer Retirement Contribution and Match
Employee Assistance Program
Flexible Work Arrangements

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What they'll be doing

i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.

Work closely with the other members of the Communications and Marketing team, across the full range of web, paid and organic social, and email marketing, assessing analytics and technology needs and offering technical insights that can inform optimizations and future strategies .
Manage and build dashboards and reporting templates that maximize insight across all digital marketing, communications, and individual giving metrics.
Act as the overall technical owner of the organizational website, building new website pages as needed and ensuring the best possible user experience.
Manage the infrastructure of the Fund’s email marketing platform, MailChimp, providing support to others in the team on technical MailChimp projects, such as implementing automated journeys, managing audience segments, and producing templates that require HTML or CSS coding.
Manage the Fund’s donation platforms (currently Funraise) and build unique donate pages, pop-ups, and campaign page templates as needed, using HTML, CSS, and JavaScript where necessary.
Ensure the flow of data between the Fund’s marketing platforms and Salesforce, working across teams to provide technical support on integrations and cross organizational systems, and scoping any platform improvements.
Lead on Search Engine Optimization and Search Engine Marketing, overseeing the Fund’s Google Ad grant account and utilize it to help increase website traffic.
Manage and update supporter and transactional data to ensure an elevated level of hygiene and manage the synchronization of all data between all marketing tools and Salesforce.
Work with the Communications and Marketing and Individual Giving teams to inform the conceptualization and planning of fundraising campaigns and manage their implementation from a technical perspective, and work alongside colleagues throughout their campaigns to ensure accurate data management and analysis.
Coordinate and lead on the management of the team’s video, photo, and audio libraries, ensuring all assets are appropriately downloaded, compressed, tagged, and stored .
Take on other ad hoc internal and external communications-related projects and learning opportunities in line with organizational needs and the post-holders' abilities. 
Collaborate with the IT team to ensure the security, analytics, and implementation of all external communications technologies.

Hard skills

Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.

At least 3 years’ experience in an equivalently technically orientated role, preferably at a charity/for-purpose organization and/or in a start-up environment.
Experience with tracking, collecting, and analysing digital marketing data across several digital platforms incl. ads, email, social + website.
Experience using Mailchimp or an equivalent email marketing system as a technical user.
Demonstrable experience using WordPress CMS, with a good foundational knowledge of HTML, and the willingness and ability to learn CSS and JavaScript.
A working understanding of key principles in Search Engine Optimization and User Experience Design with a willingness and ability to continue building on these skill sets.
Demonstrable experience managing integrations between CRMs and digital marketing platforms.
Experience with Google Ads (or other forms of digital advertising) and/or SEO strategies.
A proficient level of HTML, CSS and JavaScript skills for web and email.
Experience of basic graphic design for web (including tools such as Figma).
Experience using PowerBi or similar data visualization software.

Soft skills

Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.

Working understanding of data protection and other relevant regulations in Europe and the US.
Strong project management experience, including working with stakeholders across teams to assess needs, recommend strategies, set goals, and establish and meet deadlines.
Good interpersonal skills and ability to explain technical concepts and make recommendations for colleagues at various levels of understanding.
Fluency in English.
Knowledge of online privacy and digital security best practices.
Experience of working in a remote, internationally, and culturally dispersed organization.
Understanding or experience working on issues related to human rights, international development, or grassroots activism.
Do you represent The Fund for Global Human Rights? Claim this listing.

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