Marketing Manager, International Distributor - Therabody - sidestep
Therabody

Marketing Manager, International Distributor

Harrow, United Kingdom

Posted 30+ days ago

👋 Meet Therabody

Therabody is the wellness tech pioneer. We invent and develop products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being.

Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun which has been rooted in more than a decade of research and development.

We empower people around the world to live healthier lives through a deeper understanding of their bodies and minds. Since our founding, the company has continued to pave the way with an innovative ecosystem of wellness solutions backed by science, including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne).

🏆 Values

  • Innovation
  • Excellence
  • Integrity
  • Accountability
  • Teamwork
  • Passion

Essentials

Location Harrow, United Kingdom
Remote? Hybrid
Type Full Time
Salary Not disclosed
Days live 30+ days
Deadline 29/03/2024
Days left 30+ days
Seniority Senior

Company details

Size >100 employees
Website Visit Therabody website
LinkedIn Visit Therabody on LinkedIn

Benefits

Unlimited PTO
Comprehensive health benefits
Company-wide wellness days
Employee referral program
Employee discounts
Free Therabody products

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What they'll be doing

i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.

Create 1-3 year marketing strategy with key distributors – aligned on growing the Therabody brand across sales channels (brand, retail, specialty) – focused on brand growth / sell out success. Showing clear prioritization of partners based on size and opportunity.
Be the brand guardian – ensuring consistency across all activation from our partners across online (including any distributors that own our Therabody ecommerce platform in region) and retail stores.
Support distributors to produce best in-class permanent fixtures, temporary pop-up solutions and wider POS and store merchandising – including store media to drive sell out and consumer education.
Take ownership of budget planning by account for both contractual and incremental investments – ensuring all activity is delivered to time and within the agreed budget. Proactively work with key partners to pitch and secure opportunities for growth investments.
Own the end-to-end process for distributors to pitch for, build and launch e-commerce websites, Amazon accounts and social network accounts, working with global stakeholders to communicate progress, requirements and reporting post launch – continuously evaluating the performance of the projects.
Manage distributor promotions and promotional activations, working with distributors to ensure plans reflect cultural opportunities as well as a global promotional structure.
Manage day to day communications with the distributors and own the content plan for the distributor portal - Sharing best practice between distributors, business updates and promotional and marketing asset updates.
Manage internal communications to ensure alignment with the local teams, international teams and the global team (as appropriate).
Identify and capitalize on market trends, consumer preferences, and cultural nuances to help localize and execute region-specific marketing campaigns with distributors.
Collaborate with international brand team to ensure consistent global messaging while adapting to local market needs.
Engage with senior leadership to communicate market-specific challenges, opportunities, and progress on local marketing initiatives.
Work with internal teams and agencies to plan, execute, and measure the effectiveness of marketing campaigns, promotions, and events that drive local brand engagement.

Hard skills

Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.

Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferred.
Proven experience in European or international retail marketing or distribution marketing, preferably in the consumer goods or wellness industry.
Demonstrated success in driving marketing initiatives in diverse international markets.
Fluency in multiple languages is a plus.

Soft skills

Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.

Excellent communication and interpersonal skills to collaborate with global teams, stakeholders, and senior leadership effectively.
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
Ability to work independently, take ownership of projects, and manage multiple priorities simultaneously.
A passion for wellness and an understanding of global cultural nuances is highly desirable.
Must be results-oriented and possess excellent analytical skills.
Creative-minded and strong problem solving ability.
Do you represent Therabody? Claim this listing.

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