Marketing Manager โ€“ Developing Markets - Whyte & Mackay - sidestep
Whyte & Mackay

Marketing Manager - Developing Markets

Remote, United Kingdom

Posted 30+ days ago

๐Ÿ‘‹ Meet Whyte & Mackay

Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do.

Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky.

๐Ÿ† Values

  • Treating each other as we want to be treated
  • Working with each other to help us grow
  • Striving to be our best
  • Taking pride in what we do and make
  • Thinking ahead and driving change

Essentials

Location Remote, United Kingdom
Remote? Remote
Work remotely from ๐Ÿ‡ฌ๐Ÿ‡ง UK
Type Full Time
Salary Not disclosed
Days live 30+ days
Deadline 29/03/2024
Days left 30+ days
Seniority Senior

Company details

Size >100 employees
Website Visit Whyte & Mackay website
LinkedIn Visit Whyte & Mackay on LinkedIn

Benefits

Competitive salary
Bonus package
Life assurance
Competitive pension
Excellent product allowance
35 days annual leave
Enhanced family friendly policies

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What they'll be doing

i.e. what does their day to day look like, team size and management, who is their direct report and a little taste of targets and KPIs they will be focused on.

Build a clear understanding of the trading and consumer environment of each priority BMC (Drive, Develop Protect & Prospect in that order), to enable the development & delivery of stand-out Distribution, Visibility, Activation (DVA) plans that can be executed in partnership with & through our distribution partners.
Direct ownership of 2 territories incl. Middle East & India with a close partnership with the Commercial Manager to create and execute marketing plans supporting the commercial delivery of our brands.
Prioritise spend & activities in line with Brand-Market-Combinations (BMCโ€™s), managing Venture markets with a lighter touch. In all markets seeking to โ€˜steal & reapplyโ€™ before creating new activities.
Ensure brand discoverability on-line, applying the digital 1,2,3 framework. (easy to find, brilliantly displayed, well recommended).
Ensuring all strategies and activation tools comply with global brand guidelines and that best practice is shared across the team and business.
Provide motivation and direction to your direct reports and wider team by encouraging and supporting the achievement of goals through coaching, feedback, recognition and role modelling the right behaviours aligned to our values.

Hard skills

Hard skills are job or industry specific skills that can be easily measured through training and education. i.e. programming languages, CAD software proficiency, fluent German speaker.

In depth marketing experience in brand and or customer marketing at an experienced manager level.
Experience across the marketing mix including the consumer and shopper funnel, along with the application of marketing metrics for measure and evaluation.
A track record in delivering brand and trade marketing activations.

Soft skills

Soft skills are non-technical, interpersonal skills. i.e. leadership, teamwork,problem solving, communication.

Previous drinks experience and/or previous experience within luxury brands, ideally in delivering in outlet execution is preferred.
International experience desirable.
Do you represent Whyte & Mackay? Claim this listing.

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